A managerial introduction to marketing

A managerial introduction to marketing

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Bibliographic Details
Main Author: Staudt, Thomas A.
Other Authors: Taylor, Donald Arthur 1923- (joint author.), Bowersox, Donald J. (joint author.)
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall c1976.
Edition:3d ed.
Subjects:
Marketing > Management.
Industrial management.
Marketing research.