Cases in consumer behavior

Bibliografiske detaljer
Hovedforfatter:	DeBruicker, Stewart
Andre forfattere:	Ward, Scott 1942- (joint author.)
Format:	Bog
Sprog:	engelsk
Udgivet:	Englewood Cliffs , N.J. Prentice-Hall 1980.
Fag:	Consumer behavior > Case studies. Marketing research > Case studies. Motivation research (Marketing) > Case studies.