Consumer behavior

Bibliographic Details
Main Author:	Engel, James F.
Other Authors:	Kollat, David T. (joint author.), Blackwell, Roger D. (joint author.)
Format:	Book
Language:	English
Published:	New York Holt, Rinehart, and Winston [1968]
Series:	Holt, Rinehart, and Winston marketing series
Subjects:	Consumer behavior. Marketing research.