Strategic marketing management a means-end approach

Strategic marketing management a means-end approach

Détails bibliographiques
Auteur principal: Parry, Mark E. (Mark Edward) 1957-
Format: Livre
Langue:English
Publié: New York McGraw-Hill c2002.
Collection:McGraw-Hill executive MBA series
Sujets:
Marketing > Management.
Accès en ligne:Contributor biographical information
Publisher description