Strategic marketing management a means-end approach

Strategic marketing management a means-end approach

Bibliografiske detaljer
Hovedforfatter: Parry, Mark E. (Mark Edward) 1957-
Format: Bog
Sprog:English
Udgivet: New York McGraw-Hill c2002.
Serier:McGraw-Hill executive MBA series
Fag:
Marketing > Management.
Online adgang:Contributor biographical information
Publisher description