Introduction to marketing communication an integrated approach

Introduction to marketing communication an integrated approach

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Xehetasun bibliografikoak
Egile nagusia: Burnett, John 1944-
Beste egile batzuk: Moriarty, Sandra E. (Sandra Ernst)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Upper Saddle River, N.J. Prentice Hall c2000.
Gaiak:
Communication in marketing.
Advertising campaigns.