Introduction to marketing communication an integrated approach

Introduction to marketing communication an integrated approach

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Dades bibliogràfiques
Autor principal: Burnett, John 1944-
Altres autors: Moriarty, Sandra E. (Sandra Ernst)
Format: Llibre
Idioma:English
Publicat: Upper Saddle River, N.J. Prentice Hall c2000.
Matèries:
Communication in marketing.
Advertising campaigns.