APA (7th ed.) Citation

Marketing Science Institute, Robinson, P. J., & Becknell, J. C. (1967). Promotional decisions using mathematical models. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Marketing Science Institute, Patrick J. Robinson, and James C. Becknell. Promotional Decisions Using Mathematical Models. Boston: Allyn and Bacon, 1967.

MLA (9th ed.) Citation

Marketing Science Institute, et al. Promotional Decisions Using Mathematical Models. Allyn and Bacon, 1967.