Cases in marketing management

Bibliographic Details
Main Author:	Bernhardt, Kenneth L. 1944-
Other Authors:	Kinnear, Thomas C. 1943-
Format:	Book
Language:	English
Published:	Chicago Irwin c1997.
Edition:	7th ed.
Series:	Irwin series in marketing
Subjects:	Marketing > Management > Case studies. Marketing > Decision making > Case studies.
Online Access:	Publisher description Table of contents