The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Détails bibliographiques
Auteur principal: Hague, Paul N.
Autres auteurs: Jackson, Peter 1942-
Format: Livre
Langue:English
Publié: London, New York McGraw-Hill c1994.
Collection:McGraw-Hill marketing for professionals.
Sujets:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.