The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Detaylı Bibliyografya
Yazar: Hague, Paul N.
Diğer Yazarlar: Jackson, Peter 1942-
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: London, New York McGraw-Hill c1994.
Seri Bilgileri:McGraw-Hill marketing for professionals.
Konular:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.