The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Bibliografiska uppgifter
Huvudupphovsman: Hague, Paul N.
Övriga upphovsmän: Jackson, Peter 1942-
Materialtyp: Bok
Språk:English
Publicerad: London, New York McGraw-Hill c1994.
Serie:McGraw-Hill marketing for professionals.
Ämnen:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.