The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Библиографические подробности
Главный автор: Hague, Paul N.
Другие авторы: Jackson, Peter 1942-
Формат: ‌
Язык:English
Опубликовано: London, New York McGraw-Hill c1994.
Серии:McGraw-Hill marketing for professionals.
Предметы:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.