The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Detalhes bibliográficos
Autor principal: Hague, Paul N.
Outros Autores: Jackson, Peter 1942-
Formato: Livro
Idioma:English
Publicado em: London, New York McGraw-Hill c1994.
coleção:McGraw-Hill marketing for professionals.
Assuntos:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.