The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Opis bibliograficzny
1. autor: Hague, Paul N.
Kolejni autorzy: Jackson, Peter 1942-
Format: Książka
Język:English
Wydane: London, New York McGraw-Hill c1994.
Seria:McGraw-Hill marketing for professionals.
Hasła przedmiotowe:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.