The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Bibliografische gegevens
Hoofdauteur: Hague, Paul N.
Andere auteurs: Jackson, Peter 1942-
Formaat: Boek
Taal:English
Gepubliceerd in: London, New York McGraw-Hill c1994.
Reeks:McGraw-Hill marketing for professionals.
Onderwerpen:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.