The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

書誌詳細
第一著者: Hague, Paul N.
その他の著者: Jackson, Peter 1942-
フォーマット: 図書
言語:English
出版事項: London, New York McGraw-Hill c1994.
シリーズ:McGraw-Hill marketing for professionals.
主題:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.