The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Dettagli Bibliografici
Autore principale: Hague, Paul N.
Altri autori: Jackson, Peter 1942-
Natura: Libro
Lingua:English
Pubblicazione: London, New York McGraw-Hill c1994.
Serie:McGraw-Hill marketing for professionals.
Soggetti:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.