The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

ग्रंथसूची विवरण
मुख्य लेखक: Hague, Paul N.
अन्य लेखक: Jackson, Peter 1942-
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: London, New York McGraw-Hill c1994.
श्रृंखला:McGraw-Hill marketing for professionals.
विषय:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.