The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Detalles Bibliográficos
Autor Principal: Hague, Paul N.
Outros autores: Jackson, Peter 1942-
Formato: Libro
Idioma:English
Publicado: London, New York McGraw-Hill c1994.
Series:McGraw-Hill marketing for professionals.
Subjects:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.