The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Hague, Paul N.
Rannpháirtithe: Jackson, Peter 1942-
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: London, New York McGraw-Hill c1994.
Sraith:McGraw-Hill marketing for professionals.
Ábhair:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.