The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Bibliografiset tiedot
Päätekijä: Hague, Paul N.
Muut tekijät: Jackson, Peter 1942-
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: London, New York McGraw-Hill c1994.
Sarja:McGraw-Hill marketing for professionals.
Aiheet:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.