The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Xehetasun bibliografikoak
Egile nagusia: Hague, Paul N.
Beste egile batzuk: Jackson, Peter 1942-
Formatua: Liburua
Hizkuntza:English
Argitaratua: London, New York McGraw-Hill c1994.
Saila:McGraw-Hill marketing for professionals.
Gaiak:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.