The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Detalles Bibliográficos
Autor principal: Hague, Paul N.
Otros Autores: Jackson, Peter 1942-
Formato: Libro
Lenguaje:English
Publicado: London, New York McGraw-Hill c1994.
Colección:McGraw-Hill marketing for professionals.
Materias:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.