The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Bibliographische Detailangaben
1. Verfasser: Hague, Paul N.
Weitere Verfasser: Jackson, Peter 1942-
Format: Buch
Sprache:English
Veröffentlicht: London, New York McGraw-Hill c1994.
Schriftenreihe:McGraw-Hill marketing for professionals.
Schlagworte:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.