The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Bibliografiske detaljer
Hovedforfatter: Hague, Paul N.
Andre forfattere: Jackson, Peter 1942-
Format: Bog
Sprog:English
Udgivet: London, New York McGraw-Hill c1994.
Serier:McGraw-Hill marketing for professionals.
Fag:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.