The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Manylion Llyfryddiaeth
Prif Awdur: Hague, Paul N.
Awduron Eraill: Jackson, Peter 1942-
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: London, New York McGraw-Hill c1994.
Cyfres:McGraw-Hill marketing for professionals.
Pynciau:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.