The power of industrial brands an effective route to competitive advantage

The power of industrial brands an effective route to competitive advantage

Dades bibliogràfiques
Autor principal: Hague, Paul N.
Altres autors: Jackson, Peter 1942-
Format: Llibre
Idioma:English
Publicat: London, New York McGraw-Hill c1994.
Col·lecció:McGraw-Hill marketing for professionals.
Matèries:
Industrial marketing > Management.
Brand name products > Marketing.
Product management.