Marketing plans how to prepare them, how to use them

Detalhes bibliográficos
Autor principal:	McDonald, Malcolm
Corporate Authors:	Institute of Marketing, CAM Foundation
Formato:	Livro
Idioma:	English
Publicado em:	Oxford, Boston Butterworth-Heinemann 1995.
Edição:	3rd ed.
Colecção:	Marketing series (London, England). Professional development.
Assuntos:	Marketing > Management. Marketing > Planning.