APA (7th ed.) Citation

McDonald, M. (1995). Marketing plans: How to prepare them, how to use them (3rd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Oxford, Boston: Butterworth-Heinemann, 1995.

MLA (9th ed.) Citation

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Butterworth-Heinemann, 1995.