APA-Zitierstil (7. Ausg.)

McDonald, M. (1995). Marketing plans: How to prepare them, how to use them (3rd ed.). Butterworth-Heinemann.

Chicago-Zitierstil (17. Ausg.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Oxford, Boston: Butterworth-Heinemann, 1995.

MLA-Zitierstil (9. Ausg.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Butterworth-Heinemann, 1995.