McDonald, M. (1995). Marketing plans: How to prepare them, how to use them (3rd ed.). Butterworth-Heinemann.
Čikaški stil citiranja (17. izdanje)McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Oxford, Boston: Butterworth-Heinemann, 1995.
MLA način citiranja (9. izdanje)McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Butterworth-Heinemann, 1995.
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