Consumer behavior concepts and applications

Consumer behavior concepts and applications

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Manylion Llyfryddiaeth
Prif Awdur: Loudon, David L.
Awduron Eraill: Della Bitta, Albert J.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York McGraw-Hill c1993.
Rhifyn:4th ed.
Cyfres:McGraw-Hill series in marketing.
Pynciau:
Consumer behavior.
Consumer behavior > United States > Case studies.