Consumer behavior concepts and applications

Consumer behavior concepts and applications

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Detalles Bibliográficos
Autor Principal: Loudon, David L.
Outros autores: Della Bitta, Albert J.
Formato: Libro
Idioma:English
Publicado: New York McGraw-Hill c1993.
Edición:4th ed.
Series:McGraw-Hill series in marketing.
Subjects:
Consumer behavior.
Consumer behavior > United States > Case studies.