Consumer behavior concepts and applications

Consumer behavior concepts and applications

Taispeáin gach leagan (2)
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Loudon, David L.
Rannpháirtithe: Della Bitta, Albert J.
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: New York McGraw-Hill c1993.
Eagrán:4th ed.
Sraith:McGraw-Hill series in marketing.
Ábhair:
Consumer behavior.
Consumer behavior > United States > Case studies.