Consumer behavior concepts and applications

Consumer behavior concepts and applications

Show all versions (2)
Xehetasun bibliografikoak
Egile nagusia: Loudon, David L.
Beste egile batzuk: Della Bitta, Albert J.
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York McGraw-Hill c1993.
Edizioa:4th ed.
Saila:McGraw-Hill series in marketing.
Gaiak:
Consumer behavior.
Consumer behavior > United States > Case studies.