Consumer behavior concepts and applications

Consumer behavior concepts and applications

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Bibliografske podrobnosti
Glavni avtor: Loudon, David L.
Drugi avtorji: Della Bitta, Albert J.
Format: Knjiga
Jezik:English
Izdano: New York McGraw-Hill c1993.
Izdaja:4th ed.
Serija:McGraw-Hill series in marketing.
Teme:
Consumer behavior.
Consumer behavior > United States > Case studies.