Below-the-line promotion
| Hlavní autor: | |
|---|---|
| Korporativní autor: | |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Oxford, Boston
Butterworth-Heinemann
1993.
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| Edice: | Marketing series (London, England). Professional development.
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| Témata: |