Moutinho, L., Davies, F., & Goode, M. (1998). Quantitative analysis in marketing management. John Wiley & Sons.
Chicago Style (17th ed.) CitationMoutinho, Luiz, Fiona Davies, and Mark Goode. Quantitative Analysis in Marketing Management. Chichester, New York: John Wiley & Sons, 1998.
MLA (9th ed.) CitationMoutinho, Luiz, et al. Quantitative Analysis in Marketing Management. John Wiley & Sons, 1998.
Warning: These citations may not always be 100% accurate.