Branding in Asia the creation, development, and management of Asian brands for the global market

Branding in Asia the creation, development, and management of Asian brands for the global market

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Autore principale: Temporal, Paul
Natura: Libro
Lingua:English
Pubblicazione: Singapore, New York Wiley c2001.
Edizione:Rev. ed.
Soggetti:
Brand name products > Case studies.
Marketing > Case studies.
Competition, International > Case studies.
Accesso online:Table of Contents