Branding in Asia the creation, development, and management of Asian brands for the global market

Branding in Asia the creation, development, and management of Asian brands for the global market

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Bibliografski detalji
Glavni autor: Temporal, Paul
Format: Knjiga
Jezik:English
Izdano: Singapore, New York Wiley c2001.
Izdanje:Rev. ed.
Teme:
Brand name products > Case studies.
Marketing > Case studies.
Competition, International > Case studies.
Online pristup:Table of Contents