Customer behavior consumer behavior & beyond

Ngā taipitopito rārangi puna kōrero
Kaituhi matua:	Sheth, Jagdish N.
Ētahi atu kaituhi:	Mittal, Banwari, Newman, Bruce I.
Hōputu:	Pukapuka
Reo:	Ingarihi
I whakaputaina:	Fort Worth, TX Dryden Press 1999.
Ngā marau:	Consumer behavior. Consumers' preferences. Consumer satisfaction. Marketing.