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Customer equity building and managing relationships as valuable assets

Detalhes bibliográficos
Autor principal: Blattberg, Robert C. 1942-
Outros Autores: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
Formato: Livro
Idioma:inglês
Publicado em: Boston, Mass. Harvard Business School Press c2001.
Assuntos:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.