Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

Bibliografiset tiedot
Päätekijä: Blattberg, Robert C. 1942-
Muut tekijät: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Boston, Mass. Harvard Business School Press c2001.
Aiheet:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.