Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

Bibliographische Detailangaben
1. Verfasser: Blattberg, Robert C. 1942-
Weitere Verfasser: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
Format: Buch
Sprache:English
Veröffentlicht: Boston, Mass. Harvard Business School Press c2001.
Schlagworte:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.