Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

Bibliografiske detaljer
Hovedforfatter: Blattberg, Robert C. 1942-
Andre forfattere: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
Format: Bog
Sprog:English
Udgivet: Boston, Mass. Harvard Business School Press c2001.
Fag:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.