Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

Dettagli Bibliografici
Autore principale: Blattberg, Robert C. 1942-
Altri autori: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
Natura: Libro
Lingua:English
Pubblicazione: Boston, Mass. Harvard Business School Press c2001.
Soggetti:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.