Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

Opis bibliograficzny
1. autor: Blattberg, Robert C. 1942-
Kolejni autorzy: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
Format: Książka
Język:English
Wydane: Boston, Mass. Harvard Business School Press c2001.
Hasła przedmiotowe:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.