Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

Detalles Bibliográficos
Autor principal: Blattberg, Robert C. 1942-
Otros Autores: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
Formato: Libro
Lenguaje:English
Publicado: Boston, Mass. Harvard Business School Press c2001.
Materias:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.