Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

Dades bibliogràfiques
Autor principal: Blattberg, Robert C. 1942-
Altres autors: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
Format: Llibre
Idioma:English
Publicat: Boston, Mass. Harvard Business School Press c2001.
Matèries:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.