Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

书目详细资料
主要作者: Blattberg, Robert C. 1942-
其他作者: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
格式: 图书
语言:English
出版: Boston, Mass. Harvard Business School Press c2001.
主题:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.