Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

Podrobná bibliografie
Hlavní autor: Blattberg, Robert C. 1942-
Další autoři: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
Médium: Kniha
Jazyk:English
Vydáno: Boston, Mass. Harvard Business School Press c2001.
Témata:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.