Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

Bibliografski detalji
Glavni autor: Blattberg, Robert C. 1942-
Daljnji autori: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
Format: Knjiga
Jezik:English
Izdano: Boston, Mass. Harvard Business School Press c2001.
Teme:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.