Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

Détails bibliographiques
Auteur principal: Blattberg, Robert C. 1942-
Autres auteurs: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
Format: Livre
Langue:English
Publié: Boston, Mass. Harvard Business School Press c2001.
Sujets:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.