Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

Manylion Llyfryddiaeth
Prif Awdur: Blattberg, Robert C. 1942-
Awduron Eraill: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston, Mass. Harvard Business School Press c2001.
Pynciau:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.