Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

Bibliographic Details
Main Author: Blattberg, Robert C. 1942-
Other Authors: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
Format: Book
Language:English
Published: Boston, Mass. Harvard Business School Press c2001.
Subjects:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.