Customer equity building and managing relationships as valuable assets

Customer equity building and managing relationships as valuable assets

書誌詳細
第一著者: Blattberg, Robert C. 1942-
その他の著者: Getz, Gary 1955-, Thomas, Jacquelyn S. 1969-
フォーマット: 図書
言語:English
出版事項: Boston, Mass. Harvard Business School Press c2001.
主題:
Relationship marketing.
Customer services > Marketing.
Customer relations.
Customer loyalty.