Cita APA (7th ed.)

Blattberg, R. C., Getz, G., & Thomas, J. S. (2001). Customer equity: Building and managing relationships as valuable assets. Harvard Business School Press.

Cita Chicago (17th ed.)

Blattberg, Robert C., Gary Getz, i Jacquelyn S. Thomas. Customer Equity: Building and Managing Relationships as Valuable Assets. Boston, Mass: Harvard Business School Press, 2001.

Cita MLA (9th ed.)

Blattberg, Robert C., et al. Customer Equity: Building and Managing Relationships as Valuable Assets. Harvard Business School Press, 2001.