APA (7th ed.) Citation

Blattberg, R. C., Getz, G., & Thomas, J. S. (2001). Customer equity: Building and managing relationships as valuable assets. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Blattberg, Robert C., Gary Getz, and Jacquelyn S. Thomas. Customer Equity: Building and Managing Relationships as Valuable Assets. Boston, Mass: Harvard Business School Press, 2001.

MLA (9th ed.) Citation

Blattberg, Robert C., et al. Customer Equity: Building and Managing Relationships as Valuable Assets. Harvard Business School Press, 2001.