Perception and adoption of social media marketing by food and beverage MSMEs in Iloilo

Perception and adoption of social media marketing by food and beverage MSMEs in Iloilo

There is a growing trend in the utilization of digital marketing specifically social media marketing in the digital landscape of businesses nowadays. In this study, the perception and adoption of social media marketing by Food and Beverage MSMEs in Iloilo City was evaluated by its current utilizatio...

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Bibliographic Details
Main Author: Balofiños, Jeriesa Mae E.
Other Authors: Bañares, Alyssa Julienne A.
Format: Thesis
Published: 2024.