Perception and adoption of social media marketing by food and beverage MSMEs in Iloilo

There is a growing trend in the utilization of digital marketing specifically social media marketing in the digital landscape of businesses nowadays. In this study, the perception and adoption of social media marketing by Food and Beverage MSMEs in Iloilo City was evaluated by its current utilizatio...

Descrición completa

Detalles Bibliográficos
Autor Principal: Balofiños, Jeriesa Mae E.
Outros autores: Bañares, Alyssa Julienne A.
Formato: Thesis
Publicado: 2024.