Integrating trust and privacy concerns to the theory of planned behavior the case of UPV College of Management students online purchase intention from social networking sites
Numerous studies have suggested that privacy concerns significantly impact consumers' willingness to adopt social networking sites (SNSs), leading to both receptiveness and resistance, other associated with hesitations regarding trust in SNSs.
| Other Authors: | , , , |
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| Format: | Thesis |
| Published: |
2023.
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